Testimonial Advertising or Consumer Reviews
Marketing in the Post-"Results Not Typical" World
On December 1, 2009 the Federal Trade Commission (FTC) changed its long-standing rule on the use of testimonials in advertising. Before that date, it was sufficient to include the “safe harbor” disclaimer, “Results Not Typical” and you could communicate any truthful and not misleading testimonial.
After that date, the “safe harbor” was abolished and all testimonials have to be “typical” or the company has to also disclose the “typical” results consumers should expect.
The market responded to the change in rule by doing what markets do: finding an alternative to the suppressed marketing.
The Internet provided the key: Independent Consumer Reviews.
This 20 minute webinar, with its ebook and suggested forms, reviews the differences between Testimonial Advertising and Review Marketing, including the Disclaimers you need to have on your web site.
The webinar and ebook are $99.00.
Buy with any credit or debit card through PayPal, below.
After that date, the “safe harbor” was abolished and all testimonials have to be “typical” or the company has to also disclose the “typical” results consumers should expect.
The market responded to the change in rule by doing what markets do: finding an alternative to the suppressed marketing.
The Internet provided the key: Independent Consumer Reviews.
This 20 minute webinar, with its ebook and suggested forms, reviews the differences between Testimonial Advertising and Review Marketing, including the Disclaimers you need to have on your web site.
The webinar and ebook are $99.00.
Buy with any credit or debit card through PayPal, below.
